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High quality Plastic drinkware Collections |
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Stainless Steel Tableware |
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Charger Plate Collections |
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Restaurant & Hotel Products |
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Complete tabletop & kitchen series |
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| Brand and product strategy |
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| 1) Accurate Market Position |
¡¡ Fortune Homeware's management idea is ¡°to provide the dining room with great variety & artistic practical dinnerware & kitchenware which common people can afford¡±. From the first beginning, Fortune Homeware decided to stand together with homeware consumer ¡°most people¡± on the same side. This means that Fortune Homeware would like to meet with various different requirement, personal status, dream, pursue as well as financial resource, meanwhile hope to improve people¡¯s daily life and make them feel happier. Regarding this market position, Fortune Homeware dedicates to provide everybody with ¡°low price, good quality & durable¡± homeware. |
| 2)Unique Style & Good For Sale |
2) All the products sold are completely designed by ourselves. Fortune Homeware emphasizes the product ¡°brief, natural, fresh & design excellent¡± unique style. In our product style, ¡°brief, fresh & natural¡± occupied an important position in people's life. Lived at the style to reappear the nature perfectly: Has been full of the sunlight and the fresh breath, simultaneously is also unadorned. Fortune Homeware's dinnerware & kitchenware, regardless of from lives at the whole demonstration or from the single unit product, is all in brief, natural & outstanding from uniqueness, both designs excellent and artistic practical. Compared with other manufacturers, we leave people's impression: Fortune Homeware is the above many merits combination, but our this kind of style also truly can move the majority consumer's hearts, arouses people's purchase desire. Fortune Homeware's this kind of style penetrates in product design, production & demonstration sale entire process. In order to implement this kind of style, we have been insisting to design all products personally by ourselves and meanwhile have our own patents. Every year, many designers work for these efficiently day and night. | |
| 3) Products Well Designed & Durable |
Fortune Homeware emphasizes the product design excellent, practical & durable. Of course, only fine design is not difficult, but it is difficult to achieve both finely practical and high grade based on low price. We have large quantities of outstanding designers to guarantee our design. Not only they have rich experiences, but also they can cooperate closely with the experienced production department and find out the method how to use raw material completely. Meanwhile they know how to lower the production cost and keep the original design creativity. Certainly, to make product fine and durable requires various endeavor efforts from product design -- material selection -- technical process, but Fortune Homeware has achieved truly. |
| 4) Wide Range Product Lines |
¡¡ Fortune Homeware¡¯s has wide range product lines, offering various kinds of products to choose for customers. Basically, various different customers can be possible to buy their needed homeware from Fortune Homeware. One word, clients might find all practical home supplies and do not need to bustle from one shop to another. What¡¯s more, the style scope is widespread. Different personal status's persons could find their own loves here. Fortune Homeware's product design is not too extreme or too exaggerates. What provides is the needed products which suitable for creating comfortable environment at home. |
| 5) Low Price Strategy |
Fortune Homeware's management idea is ¡°to provide the dining room with great variety & artistic practical dinnerware & kitchenware which common people can afford¡±. Thus, Fortune Homeware must keep low price while pursuing product artistic practical. In fact, Fortune Homeware has been doing like this. How does Fortune Homeware do to realize low price strategy based on principle of ¡°artisticly practical & great variety¡± ? 1) Fortune Homeware's low price strategy penetrates in product design throughout. The design idea is ¡°similar price product, whose design cost is lower than¡±, thus designers compete frequently to concentrate to focus on working procedure. This not only can reduce the cost, but also may have outstanding creativity. 2) During the product design process, pure designer¡¯s effort is not enough, a team work including R&D team including designing department, development department and purchasing department, etc. These person of clasp only then can make each performance variable together in the definite cost scope the optimal solution. Fortune Homeware¡¯s pursue to the cost is without limits. Fortune Homeware uses new material and new technology to enhance the product performance and to cut the price unceasingly. |
| 6) Complete Set Factory |
The melamine and plastic production base under the administration of Fortune Homeware supports for the productivity in US DOLLAR 20,000,000 per year, manufacturing the full series voluntarily the melamine tableware, dinnerware, kitchenware and bathroom sets. To guarantee that all design product with the secrecy, the company established her own color printing factory independently in 2004. All designs pulled the work to be solved in here. To mix the leaving plant cargo promptly, Fortune Homeware also provides the formidable physical distribution troop, has 10000 square meter storage warehouse. |
| 7) Cooperation with OEM manufacturer in to reduce cost |
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¡¡¡¡Fully cooperation with OEM manufacturer displays in 2 aspects: First, in product design process; Second, in product manufacturing. In product development design process, the design team and the supplier carry on the close cooperation. Under the factory assistance, possibly found the cheaper substitution material, easier to reduce cost, shape and size, etc. After product design completes, to convince the OEM manufacturer to probably the equipment carries on the investment, Fortune Homeware pledges the certain amount order to them. Thus factory is willing to produce Fortune Homeware's product to purchase the equipment. As for Fortune Homeware, we have saved investment. Regarding product cost, Fortune Homeware not only cooperates fully with the OEM supplier, but also encourages the competition be carried on between various suppliers. Fortune Homeware prefers to award orders to those manufacturers with low production cost when choosing supplier for the product, overall considered that the overall cost is lowest. Fortune Homeware¡¯s designer in the product design process needs to consider how the product will design only will then cause the production, the storage and transport cost to be lowest. |
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